![]() ![]() Voice tech users already regularly engage with music apps via voice, which may help Spotify drive current feature adoption and reduce friction on future offerings. Elsewhere, Spotify has hinted at a future proprietary home speaker, and its recent acquisition of podcasting platform Megaphone suggests it may look to monetize voice data with ads. The technology would reportedly allow Spotify to use speech recognition to determine a user’s age, gender, and emotional state-but it’s unclear whether this particular patent will ever make it to market. Earlier this year, reports from the BBC and Pitchfork revealed Spotify had patented voice technology that would let it offer personalized recommendations based on data gleaned from user speech and background noise. Spotify’s interest in voice data transcends mobile voice assistants. Voice-based ads: In 2019, Spotify also began testing voice-enabled ads on mobile which would allow users to engage with ads using verbal commands.Early Car Thing and Hey Spotify: That same year, it started testing early versions of each offering, with the latter release primarily intended to study subscribers’ listening habits.Spotify Voice: The company released its first rudimentary voice-based search option on its mobile app in 2019.
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